We were asked to produce the event graphics for Estonain Design Awards ceremony. Our starting point was the overall signage created by design studio Polaar that played around with the black D-letter and additional flat shapes to create objects and themes related to categories.
We produced 5 category intros, each of them carrying a hidden message. There were (in order of appearance):
Life-changing Design Award: Working in a box but always thinking out of it and always being in control of the mess that surrounds us.
Graphic and Web Design Award: Layers, layers, layers. Each of them important to the outcome. Look at one and nothing makes sense, look at them in correct order and everything will.
Young Designer Award: Reaching the top requires patience, will-power and perfect timing. And sometimes the waves come crashing down on you.
Service Design Award: Getting to the core of the issue, stripping everything, fixing the fundamental errors and then putting it back together.
Product design: Working with both soft and hard fabrics. Being in control of flowing shapes and hard edges.
The visuals were projected onto 5 x 15 metre screen that bent over the stage and audience.